BrandMonitor

The Impact of Social Media Influencers on Brands

The Brand-Influencer Relationship Unlike before, when social media marketing success meant the number of ‘followers’ or ‘fans’ amassed, today’s marketers know that influencers are imperative to a brand’s success online. According to a study by Meteor S... Read >

Bid Management in a Complex and Dynamic Search Landscape

Do you Think Bid Management is Simple? Think Again… On the surface PPC bid management seems to be about reducing bids for keywords that do not hit your targets and increasing bids for those that do. The reality though is far more complex. It is quit... Read >

Improving Your Brand's Visibility on LinkedIn

Getting the Most from LinkedIn With over 131 million professional users and over 1 million groups, LinkedIn is the largest professional social network online currently. Statistics like these, along with the fact that LinkedIn is one of the big three, (... Read >

Stickiness: Convincing Your Brand's Fans and Followers to Stay

Fans and Followers; the Social Media Butterflies It is not uncommon for a brand to suddenly amass a horde of fans and followers and watch them leave just as fast as they arrived. We call this the ‘butterfly behavior’. While most brands have their regul... Read >

Social Media Users React to Facebook Changes

The Facebook Facelift When Facebook users logged into their accounts a day before the F8 Conference on 22nd September, they were surprised to see an unexpected facelift. While the users were still trying to figure out the new layout, Facebook CEO Mark ... Read >

Designing a Winning Social Media Campaign

Getting Started With a Solid Framework Creating a successful social media campaign is like constructing a skyscraper. You need a strong foundation, quality materials and a reliable crew to ensure your structure doesn’t collapse. However, for many marke... Read >

Southwest Airlines Averts PR Crisis via Social Media

News Travels Fast via Social Media With social media functioning as an important platform where information is exchanged and experiences are talked about, companies and marketers need to constantly stay alert and monitor conversations pertaining to the... Read >

Managing Social Media Burnout

Social Media Fatigue: the Challenge for Brands With so much going on in social media these days, it is natural for both marketers as well as users to feel overwhelmed by the need to keep up. Social media is dynamic; while many companies are considering... Read >

Social Media Marketing for Travel Brands and Services

Why Travel Brands Need to Book Social Media on their Itineraries Social Media Marketing for Travel Brands and Services The recent increase in the number of people going online to research and plan their vacations has prompted travel brands to develop ... Read >

Is Your Audience Truly Engaged via Social Media?

Your Customers Now Notice You; What Next? When asked to define the concept of ‘online customer engagement’ what comes to mind are some very specific set of numerical measures. From a marketer’s perspective, things like site visits, page views, time spe... Read >

Social Media Monitoring ROI: Metrics For Measurement

Why It Pays To Listen To Online Buzz One of the hottest debates in social media over the last few years has been centered on the concept of ROI and why measuring ROI on your social media monitoring efforts is so important. While there have been several... Read >

How Wimbledon 2011 Played Out in Social Media

Social Media Makes Tennis Tournament Easily Accessible The start of the 2011 Wimbledon Championships in late June heralded a whole new era of ‘open’ tennis, making the tournament as well as the players easily accessible via social media. Rewind a few y... Read >

Social Media Fuels Women2Drive Campaign

Women activists campaigning for their rights in Saudi Arabia isn’t something unheard of. In 1990, several women in Riyadh drove their cars, protesting against the driving ban for women in the conservative kingdom. Almost 17 years later, Wajeha al-Huwaider... Read >

How to Manage a Social Media Crisis & Design a Communications Plan

In today’s 24/7 world, social media enables organizations to communicate with millions of customers across the globe in real-time. For customers, this means they now have the power to either appreciate something or vent their issues in a very public space... Read >

Social Media For B2B Companies; The Need To Have More Than A Website

While B2C companies use social networking for a variety of purposes, B2B marketers often wonder if simply having a basic company website is good enough; isn’t social media more suited for B2C interactions? Data from Forrester research indicates otherwi... Read >